The Bay of Quinte Regional Marketing Board (BoQ RMB) is a not-for-profit corporation, public-private partnership between its member municipalities and the Quinte Home Builders Association. It is designated as a Destination Marketing and Management Organization (DMMO), conducting activities for the purposes of supporting tourism and resident attraction regionally, provincially, nationally and internationally on behalf of the paying partners.
It was incorporated on October 20, 1982 as “Bay of Quinte Tourist Council” and was consolidated with the Bay of Quinte Living Council into the Bay of Quinte Regional Marketing Board (BoQ RMB) in April 2017.
“Promoting resident attraction to the city” means developing, advertising, funding, sponsoring or otherwise supporting or promoting any resident attraction projects, events, assets or products within the boundaries of The Corporation of the City of Belleville, insofar as so doing as directly or indirectly promotes and/or is beneficial to attracting residents to the City.
Work
- Take A Drive was our primary Omni Channel campaign through the year, generating over 2.5 million impressions and more than 42k physical entries to conversion zones (+31%), resulting in estimated spending of more than $3.79 million dollars (+10.5%) from Bay of Quinte advertising
- Up to 10% of a community partner’s MAT to their BIA (currently Belleville and Quinte West) for new or enhanced activities related to marketing, events, and activations.
- Promoting $500/night Airbnbs in downtown Belleville
- 2024-25
- $36k provided to the Belleville Downtown District for artwork and omni channel marketing, content, and event + installation activations.
- $8k provided to the Downtown Trenton BIA for content marketing management and strategy, photography, video
- Experiential Grants
- $5K Kenhte:ke Seed Sanctuary
- $2.5K Fawn Over Market
- $5K Brambleberry Farms
- WorkinQuinte.ca
- immigration.bayofquinte.ca
- Best of the Bay contest
- Bay of Quinte Film Office
- Film Office mailing list created with over 70 sign-ups
- First 6 film locations shot as part of locations database build
- First film project in Belleville generated an estimated $30k+ in economic activity with 30+ crew shooting over an average of 4 days
- Growing downtown Short Term Accommodations product
Golf in Ontario
Participation in Golf in Ontario, a multi-destination partnership marketing multi-day group packages, resulted in an estimated economic impact of over
$600k for our $15k investment with over 1,700 rounds booked and 700+ room nights.
2024-25
- Over 1,700 rounds booked
- Over 700 room nights,
- Over $600k in economic activity for our $15k investment
Golf is a primary product in the BoQ region because of our number of courses in close proximity + overall quality of courses. As well, golfers are strong spenders – typically staying multiple nights and visiting restaurants as their primary outlet for food.
Funding
In 2023, they signed a 5-year MOU with Belleville for $1.55 per capital per year.
In 2023, its budget was $1M:
- The BoQ RMB acts as the Eligible Tourism Entity for the purposes of the Municipal Accommodation Tax. 75% of its funding comes from 50% of the total collected Municipal Accommodation Tax collected by its member municipalities. From Belleville:
- 2022 – $450,000
- 2023 – $500,000
- 2024 – $595,350
- 20% was funded by member municipalities at a rate of $1.55 per capita based on the 2021 Census. City of Belleville currently provides $86,900 annually to the Bay of Quinte Regional Marketing Board.
The BoQ RMB is also funded in part by the Ontario Ministry of Agriculture, Food and Rural Affairs.
Budget
Administration
Marketing
