The Bay of Quinte Regional Marketing Board is a not-for-profit public-private Destination Marketing and Management Organization with a mandate of marketing tourism and resident attraction for their partners.
In April 2017, the Bay of Quinte Tourist and Living Councils officially consolidated into the Bay of Quinte Regional Marketing Board (BoQ RMB), with the mandates of marketing tourism and resident attraction. As per policy created by the Board of Directors in fall 2017, BoQ RMB is only to market and advertise for the organizations that are stakeholders of the partners paying into the public-private partnership.
It has two separate mandates – Tourism and Resident Attraction/Living. These mandates are now fulfilled through contractual agreement.
Partners
- City of Belleville
- City of Quinte West
- Mohawks of the Bay of Quinte
- Municipality of Brighton
- Town of Greater Napanee
- Quinte Home Builders Association
Board of Directors
- Ron Anderson, Municipality of Brighton
- Egerton Boyce, City of Quinte West
- Tyler Allsopp, City of Belleville – Vice Chair
- Josh Hill, Mohawks of the Bay of Quinte
- Angela Hicks, Greater Napanee
- Tony Engelsdorfer, Quinte Home Builders Association
- Blair Gamble, At Large (accommodations sector) – Chair
- JP Lemieux, At Large
- Laura Knegt, At Large
Activities
Promoting $500/night Airbnbs in downtown Belleville
Golf in Ontario
Golf is a primary product in the BoQ region because of our number of courses in close proximity + overall quality of courses. As well, golfers are strong spenders – typically staying multiple nights and visiting restaurants as their primary outlet for food.
Plan
Funding
$1.55 per capita based on 2021 Census.
50% of Bay of Quinte Regional Marketing Board funding comes from 50% of the total collected Municipal Accommodation Tax.
Total estimated contribution from the Belleville MAT
- 2024 – $595,350
- 2023 – $500,000
- 2022 – $450,000
The BQRMB is funded in part by the Ontario Ministry of Agriculture, Food and Rural Affairs.
Budget
Administration
Marketing
Financial statements
Timeline
October 24, 2024 – Golf in Ontario program
- We hosted the Golf in Ontario provincial summit in Belleville last week, where destinations from across the province joined for multiple days of meetings, activities and golf
- This program is a multi-regional partnership across Ontario that aims to drive overnight golf package activity (participating courses = Black Bear, Trillium, Bay of Quinte, Timber Ridge, Roundel Glen)
- Bay of Quinte RMB invested $15k in this program this year and had very strong ROI for this investment Activity from April – October 2024
- Over 2,000 rounds booked (more than 1,500 of these were booked in Belleville)
- Over 700 room nights
- Estimated spending for April-October 2024 = over $600,000 (3,900% ROI for our $15k investment)
- We are outselling other regions 2 to 1
2023-24 results
October 2024 – 2024-25 Business Plan and 2023-24 results
- Addition of Briar Fox Golf Club to the package bookings as an additional option
- Over 1,670 rounds booked, accounting for more than $181k in golf spending
- Over 530 room nights, accounting for more than $114k in accommodations spending
- $150k in bookings made during winter for the 2024 season
- Over $650k in economic activity for our $15k investment
- Bay of Quinte is the top Golf in Ontario destination, outselling all other regions
November 4, 2024 to March 30, 2024 – GET FREE GAS campaign
to help drive multi-overnight stays during the shoulder season
- New leisure travel bookings of 2 nights get a $50 gas card. 3+nights get $100
- New this year, travelers with electric vehicles will receive the equivalent in Quinte Mall gift cards
- This program is only for accommodations remitting Municipal Accommodation Tax (currently Belleville and Quinte West only)
Contact
- bayofquinte.ca
- Harbourfront Business Centre, 11 Bay Bridge Rd #114, Belleville, ON K8P 3P6
- [email protected]
- 613-968-4427
- TikTok
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