What is the Ontario Traffic Council?

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| Published , updated February 9, 2024

The Ontario Traffic Council (OTC), formerly Ontario Traffic Conference, is a corporation without share capital organized to represent the interests of municipalities and traffic professionals through advocacy, consultation, training and the delivery of identified services.

Established in 1950, it was created to improve traffic management in Ontario by drawing on the knowledge and expertise of those in the field of enforcement, engineering and education.

  • Vision: A leading voice in multimodal transportation in Ontario, the premier organization offering diverse expertise in traffic engineering, transportation planning, safety and traffic enforcement.
  • Mission: To promote excellence in the multi-modal transportation field through education, advocacy, guidance and sharing expertise.

Vision Zero

The Ontario Traffic Council, promotes the adoption of the Vision Zero strategy to municipalities, which states:

  • No loss of life is acceptable due to a motor vehicle collision
  • Traffic fatalities and serious injuries are preventable;
  • People make mistakes so the road system and related policies should be designed to ensure those inevitable lapses do not result in severe injuries or fatalities; and
  • Humans are physically vulnerable when involved in motor vehicle collisions.

Vision Zero’s goal is to achieve transportation systems without fatalities or serious injuries.

The Vision Zero Guide promotes transportation safety in Ontario by offering technical guidance on Vision Zero programming and to help municipalities launch their own Vision Zero programs, in order to “shift the culture around road safety to enable systematic changes that will ultimately eliminate fatalities and serious injuries on our roads. In Canada, most traffic legislation and policymaking has been delegated to provincial and municipal levels of government.

The Ontario Traffic Council (OTC) identified a gap in road safety planning and implementation in Ontario, in that there were no consistent or comprehensive resources available for municipalities to consult when developing or actioning Vision Zero-related programs. This has motivated the OTC to develop a Vision Zero Guide that can be used as a reference to implement Vision Zero programs within Ontario municipalities, regardless of the size or the nature of their roadways.

Members

Ontario Traffic Council’s membership is made up primarily of municipal police services (37%), municipalities (32%) and private companies that sell traffic equipment and transportation services (25%):

Member organizations

OrganizationCategoryNotes
AECOM Canada Ltd.ConsultantSells Transportation Master Plans: Whitby, Oxford, Clarington, Toronto, London
R.J. Burnside & Associates Ltd.ConsultantSells Transportation Master Plans
RC Spencer Associates Inc.ConsultantSells Transportation Master Plans: Leamington Uptown Master Plan
Stantec Consulting Ltd.ConsultantSells Transportation Master Plans: Midland, Blue Mountains, Picton, Perth, Clarence Rockland, Orillia, St Thomas
WSP Canada Inc.ConsultantSells Transportation Master Plans: Centre Wellington, Northumberland, Milton, Richmond Hill, St. Catherines, Sudbury, Barrie
GHDConsultantSells Transportation Planning and Traffic Engineering services
IBI GroupConsultantSells Transportation Master Plans: Niagara, Waterloo Region, Sarnia, Middlesex Centre, Thunder Bay, Simcoe, Meaford, Pickering
LEA Consulting Ltd.ConsultantSells traffic signal optimization, Comprehensive Transportation Studies (CTS)
Alta Planning + DesignConsultantSells Transportation Master Plans: City of Waterloo
BA Consulting Group Ltd.ConsultantSells Transportation Impact Studies
CIMA Canada Inc.ConsultantSells Transportation Master Plans
Dillon Consulting LimitedConsultantRecommended that Wellington County implement ASE, traffic calming, speed reader signs
TMIG (The Municipal Infrastructure Group Ltd.), a T. Y. Lin CompanyConsultantSells transportation assessments: Mississauga
True North Safety GroupConsultantSells road safety audits, transportation safety consulting
McIntosh PerryConsultantSells Transportation Master Plans: Severn, Kawartha Lakes
Paradigm Transportation Solutions LimitedConsultantSells Transportation Impact Assessments (TIAs), Traffic Management Plans, Traffic Calming Studies
ParsonsConsultantSells Transportation Master Plans: Mississippi Mills, Carleton Place, Oxford County, Perth
Carraway – The West Egg GroupSupplierSells traffic investigations, traffic management personnel
Home – DevelotechSupplierSells traffic bollards, signs
Econolite CanadaSupplierSells traffic signals, controllers and software
Global Traffic GroupSupplierSells Automated Speed Enforcement, ticket processing software
MacKay MetersSupplierManufacturer of parking meters
Precise ParkLinkSupplierSells parking equipment
Speed Enforcement Solutions | Verra MobilitySupplierSells Automated Speed Enforcement, red light cameras
StinsonSupplierSells traffic safety products (signs, electronic boards, temporary lights) and services
Tacel LtdSupplierSells traffic light equipment (signals, pedestrian countdowns, push buttons, etc.)
Trafficlink: Smart Cities Start With Smart Signals | MiovisionSupplierSells Miovision TrafficLink – which allows cities to modernize their existing analog traffic signals by adding connectivity and video-based, multimodal traffic measurement and analysis. The tool is now offered as part of TELUS’s Smart Traffic Solutions.
ElectromegaSupplierSells traffic signals, controllers, parking machines, software
Innovative Traffic SolutionsSupplierSells traffic signals, controllers, software
Lawli Industries Inc.SupplierSells reflective strips for stop signs
Momentum Traffic IncSupplier
National Traffic Safety Management incSupplierSells portable construction signs, traffic management solutions
Ontario Ministry of Transportation (MTO)Government
Ottawa Student Transportation AuthorityGovernmentProvides school bus trips
Desjardins GroupInsurance
AVIVAInsurance
City of BarrieMunicipality
City of BramptonMunicipality
City of BrantfordMunicipality
City of BurlingtonMunicipality
City of CambridgeMunicipality
City of Greater SudburyMunicipality
City of Greater Sudbury PoliceMunicipality
City of GuelphMunicipality
City of HamiltonMunicipality
City of LondonMunicipality
City of MarkhamMunicipality
City of MississaugaMunicipality
City of OshawaMunicipality
City of OttawaMunicipality
City of Owen SoundMunicipality
City of PeterboroughMunicipality
City of Richmond HillMunicipality
City of Sault Ste. MarieMunicipality
City of St. CatharinesMunicipality
City of St. ThomasMunicipality
City of ThoroldMunicipality
City of TimminsMunicipality
City of TorontoMunicipality
City of VaughanMunicipality
City of WellandMunicipality
City of WindsorMunicipality
City of WoodstockMunicipality
County of BrantMunicipality
County of EssexMunicipality
County of Lennox & AddingtonMunicipality
County of NorthumberlandMunicipality
County of OxfordMunicipality
County of SimcoeMunicipality
Municipality of BrocktonMunicipality
Municipality of Chatham-KentMunicipality
Municipality of ClaringtonMunicipality
Municipality of North GrenvilleMunicipality
Regional Municipality of NiagaraMunicipality
Regional Municipality of PeelMunicipality
Regional Municipality of WaterlooMunicipality
Regional Municipality of YorkMunicipality
CAA South Central OntarioOtherSells roadside assissance and insurance
Ottawa Safety CouncilOtherSells motorcycle training courses and manages crossing guards
EPCOROtherUtility company based in Edmonton, Alberta
Barrie PolicePolice
Belleville Police ServicePolice
Brantford PolicePolice
Cobourg Police ServicePolice
Cornwall Community Police ServicePolice
Durham Regional Police ServicePolice
Guelph Police ServicePolice
Halton Regional Police ServicePolice
Hamilton Police ServicePolice
Kingston Police ForcePolice
London Police ServicePolice
Peel Regional PolicePolice
Peterborough PolicePolice
Sarnia PolicePolice
South Simcoe Police ServicePolice
St. Thomas Police ServicePolice
Thunder Bay Police ServicePolice
Toronto Police ServicePolice
Town of AmherstburgPolice
Town of BracebridgePolice
Town of Bradford West GwillimburyPolice
Town of CaledonPolice
Town of CobourgPolice
Town of CollingwoodPolice
Town of East GwillimburyPolice
Town of Fort EriePolice
Town of GrimsbyPolice
Town of Halton HillsPolice
Town of InnisfilPolice
Town of MiltonPolice
Town of MintoPolice
Town of New TecumsethPolice
Town of NewmarketPolice
Town of OakvillePolice
Town of OrangevillePolice
Town of Parry SoundPolice
Town of ShelburnePolice
Town of TecumsehPolice
Town of Wasaga BeachPolice
Town of WhitbyPolice
Township of RussellPolice
Waterloo Regional Police ServicePolice
Windsor Police ServicePolice
Woodstock Police ServicePolice
York Regional PolicePolice
LaSalle PolicePolice
Ottawa Police ServicePolice

Member benefits

Board of Directors

  • PRESIDENT Adam Bell TMIG (The Municipal Infrastructure Group Ltd.), a T. Y. Lin Company
  • VICE PRESIDENT Manoj Dilwaria City of Thorold
  • TREASURER Nelson Cadete – City of Brampton
  • SECRETARY Chris Day – City of Hamilton
  • DIRECTOR Heide Schlegl – Town of Milton
  • DIRECTOR Sheyda Saneinejad – City of Toronto
  • DIRECTOR John Crass – City of Burlington
  • DIRECTOR Joe Rocca – City of Greater Sudbury

Transportation Master Plans

Member municipalities from across Ontario have hired fellow members (consultants) to develop Transportation Master Plans and assessments for their communities, including Mississauga (TMIG), St. Catherines (WSP), City of Waterloo (Alta Planning + Design), London (AECOM) and Regional Municipality of Waterloo (Arcadis IBI Group).

Transportation Master Plans are strategic policy documents developed to provide a framework which guides future transportation-related studies, projects, initiatives and decisions. It sets directions for day-to day transportation programs and connects the transportation vision and transportation planning decisions to the Strategic Plan. The plans also estimate how much the recommended solutions will cost.

The plans also recommend that municipalities implement various solutions, including, among others:

  • Paid parking
  • Automated speed enforcement
  • Automated School Bus Stop Arm Camera
  • Traffic signals
  • Traffic signal control
  • Smart signals at key intersections
  • Incident detection and monitoring
  • Traveler information systems
  • Mid-block speed and volume collection devices
  • Road improvements
  • Smart Cities / Big Data

Many of these products and services are offered by their fellow OTC members (suppliers).

Ontario road safety statistics

In 2018, Ontario had the lowest traffic fatality rate in all of North America at 0.58 per 10,000 licensed drivers, according to the 2018 Ontario Road Safety Annual Report (ORSAR). 2020 was the 24th year in a row the province was ranked in the top 5 for road safety out of all jurisdictions in North America.

YearFatality rate per 10,000 drivers
20180.58
20190.55
20200.50
20210.52
20220.54

Contact information

Open Council commentary

There are practical limits to how much a municipality can spend on any given problem, including road safety. The law of diminishing returns suggests that beyond a certain point, the amount of additional benefit gained is less than the amount of money or resources spent.

The opportunity cost of not spending the funds elsewhere should be considered.

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